The Digital natives are invading the planet. These are the people who are growing with internet connected devices in their hands. From booking tickets for almost anything to look up... read more →
Change is the constant on Social Media Social media is a constantly evolving. New channels and new features to existing channels keep on happening. This is what keeps many digital marketers... read more →
There’s no denying that in the recent few years, there has been a great emphasis on digital marketing as an alternate marketing medium, thought the terms did not even exist... read more →
Is hiring a marketing function ? Getting good talent to run your business has become very important in this knowledge economy. Finding good talent... read more →
Of late I met a client with whom we were discussing his advertising strategy. In the middle of the conversation, he looked a little concerned , turned to me and... read more →
You might say an emphatic yes. But with every passing day I see the newspaper becoming more and more irrelevant. Ok, let me explain. You get the morning newspaper, but... read more →
