Change is the constant on Social Media
Social media is a constantly evolving. New channels and new features to existing channels keep on happening. This is what keeps many digital marketers and social media managers on their toes and makes their life so interesting
Live is becoming the flavor of the day
“Live” seems to be the flavor of the day. From Facebook live videos to Instagram stories ( inspired / copied from the Snapchat , youngsters are getting hooked on to the idea of live interaction. Expect to see more monetization happening on this type of content.
Digital – The new normal
With more and more eyeballs being online , more and more people spending significant minutes on social media and the rising number of digital natives with smartphones in their hands, it will becoming imperative for chief marketing officers to consider “Digital first” as a key component of their advertising strategy.
The online marketing strategy has to be multi-channel and seamless across the different social media channels. For example, just having a Facebook page may not be enough. You may want to have presence on Facebook, Youtube , Instagram ( for some businesses ) and twitter. More and more people are now consuming content across multiple channels and since each is suited to specific forms of content, it is wise to have these work collaboratively, driving traffic from one to the other , creating a seamless experience for the user.
Organizations need to create an Ad funnels.
With so much information available, users rarely make snap buying decisions. Strategies that hinge on generating immediate sales are less likely to get results compared with those that generate interest , provide information and move the user down the buying funnel over a period of time. The digital marketing technologies have evolved sufficiently to create these Ad funnels that mimic the real customer buying journey through the stages of Awareness, Interest, Decision and Action. We see more and more companies adopting this strategy.
A morphed WOM gets amplified
Word of mouth marketing has always been one of the most effective and authentic means of driving sales. With more and more people spending time on social media, the power of the spoken word can spread farther and faster. A lot of buying decisions get influenced through online reviews and social talk on social channels. The trend to ask for buying advice on common interest groups like that of Facebook / LinkedIn / etc is growing.
The size of the population you can now reach out to “easily” through social media and digital marketing technology is bigger than the size of many countries and in some cases entire continents. With the amount of minutes spent online by the digital natives also increasing, social media is not going anywhere and businesses need to pay attention to that.