So much buzz about Digital Marketing, but What’s in it for me ?
There’s so much buzz around digital/internet marketing these days. Everyone and his mother in law wants to leverage the power of internet marketing and make a killing with his/her business. To top it all, all the Digital marketing guru’s out there may be making tall claims as to how this is the remedy to all ills that are preventing your business to scale.
To help understand that, please answer these questions to “yourself” and if you answer a yes to any of these, you could definitely help your business grow by leveraging the power of the internet to reach out.
Are my potential customers likely to be on any of the social platforms like Facebook / Twitter / Instagram / LinkedIn ? ( eg. is your product solving needs to students ? )
Are my products or the services of the type for which people research on the internet before making a buying decision ? ( eg. Are you selling cameras for which people like to do feature comparison for or read reviews ? )
Do I have products or services which require repeat purchases ? For example, I sell shaving blades )
Does my business model require people to keep coming back to my website ? ( eg. Do I publish niche news / blogs / etc and earn through ads on my site )
Am I doing providing some kind of professional services for which my online presence can help me build a solid credibility & following , resulting in more business in the long term ( eg. Am I a professional like a Doctor, Lawyer, Architect, Make up artist, etc )
Am I a small business who cannot compete with the big boys when it comes to traditional advertisement spend , but would still like to spend, measure and control my spending for generating leads in the local market ?( eg. I am a local fashion designer clothing boutique or a event management company )
Do you have a product or service that’s innovative, different and unique. You do not have the budget for spray & pray and instead want to reach out to only a very niche and target market
If you could answer yes to any of the questions above, I believe you could significantly benefit from digital marketing services.