Google averages about 1.5 billion searches a day. For the searches you do, it displays the results. It shows some paid search results on top and on the side and the remaining are based on how well you have optimized your website so that your website shows instead of the competitors , when the user types specific words in the search bar.
However , a relatively unknown fact about Google fact that many are not aware is that Google is the largest “Digital” billboard contractor of the world.So, let me explain by an analogy. Footfalls in the real world are equivalent to eyeballs or website visits in the virtual world. Having your physical billboard on a highly trafficked area in the real world is equivalent to having your advertisement displayed on a highly trafficked website in the virtual world. What if the highly prized billboard locations of the physical world could be made available to you through a single contractor ? What if you could put up your ad for a week on specific set of boards , then change it to another location for the next week, then maybe change the creative the week after, then remove it for the fourth week and resume again on the fifth week ? Not easy to do ,right ? Well, Google makes it easy to do so , at least in the virtual world.
Google has a technology that lets you place digital billboards( more commonly called banner ads ) on more than 2 million websites across the world and you can advertise your products on them. They call this technology the Google Display Network. The list of websites that form part of this network cater people across varied topics and interests groups like food, news, auto, health, jobs, entertainment, recreation, etc. For example, some of the more popular sites that form part of this network are shown below.
Anyone who uses the Internet is guaranteed to have seen many of these ads, without realizing that these are not necessarily being served directly by the site they are visiting but through the ads space rented out to Google by this site( through a technology called ad-sense ) . Anyone , like you and me can use Google to place your ad on this network of 2+ million sites without needing to talk to the owner of these sites. As simple as that.
In addition you can precisely choose the site where you want to have your ads go, so that they are relevant to the target audience. You could also choose the format and put up either text, image or video ads . Unlike the billboards on the road, which simply create an impression, you can hook up a call to action to these ads by defining an action to take place when someone clicks the ads, eg. redirecting the visitor to your website.
Have you ever visited a website of your interest , found it good and wished your product/service being advertised there ? Well, chances are high it would be easier to do it that you think. The possibilities are endless and the impact can be huge.