Is hiring a marketing function ? Getting good talent to run your business has become very important in this knowledge economy. Finding good talent is one part of the story, unless you are google, facebook or the likes, attracting good talent to work for you is another part of story. Everyone wants that best employee. Companies that win the war for talent are most likely the ones that will win in the market. This is because we have evolved from a industrial society to a knowledge society. In the industrial society, many of the jobs were mechanical in nature and could be easily taught to the average joe. In the knowledge society, many of the jobs can be performed much better by more talented people and talent is not as easily transferable as skill.
But, what’s the point of discussion all this here, you ask ? Well, the dynamics of hiring have changed. Now companies that want to hire good talent, need to sell themselves . No, not so explicitly, what I mean is that they need to subtly make them attractive enough for good talent to come and work for them. So, they don’t just need to just publish an ad in the paper, but they need to engage with talent on social media. Social media is where a lot of people are hanging out and chances are bright that some of them would be the ones you want to hire. For example, companies through their facebook pages, linked in pages and groups , need to talk about the work they are doing, put up photos and videos of their work culture, discuss interesting projects and technologies they are working on and attract the right kind of people to come and apply to them for work. This is a kind of “inbound hiring” strategy , I would say. Social media and digital marketing therefore, can be a very effective tool to reach out to your potential employees of the future. With social media, you now have to potential to reach out to your target audience , engage with them and excite them about working for your company.