As Marketing Automation Specialist, you will be an expert in deploying marketing automation campaigns via Marketing automation tools (Eloqua, ExactTarget, Pardot, Hubspot, Marketo). You will own the system execution of strategic plans as well as design solutions for components of larger projects. You will build lead generation programs and it’s assets including emails, landing pages, and forms. You will be an integral part of the strategic marketing team to provide input or guidance on digital marketing best practices.
Delivering the client tasks via Marketing automation tools (Eloqua, ExactTarget, Pardot, Hubspot, Marketo).
- Actively involved in client engagements.
- Knowledge of web usability, architecture, search, visit experience, and user interfaces, online analytics.
- Track and perform analysis, interpret results, develop insights, drive focus towards lead generation and provide actionable insights to improve marketing
- Proficient with google analytics
- Design, Create/code email and campaigns
- Excellent verbal and non-verbal communciation skills
- Detail oriented
- Bachelors in any degree
- Total 4 – 6 years experience with , Min 3+ years in a digital marketing role
- Min 2+ years in using any marketing automation tool like Eloqua, ExactTarget, Pardot, Hubspot, Marketo