Digital Marketing Strategy


Marketing has changed significantly over the last decade.  Every business needs a comprehensive online strategy that touches the customers and engages with them across various channels. From the very beginning, a well planned marketing strategy requires a deep understanding of your product / services on one hand and the audiences and their behaviors on the other. A well designed strategy should also include competitor analysis, campaign goals and ongoing optimization efforts.

Our experts can help you craft a comprehensive digital marketing strategy that encompasses all the above elements. If you are already doing digital promotion of your business and not getting the optimum results or contemplating on whether to go online , our digital marketing strategy report can help you take an effective decision that works for your business.

Our experienced marketing strategy team will work directly with your company to:

  • Define goals, objectives, and deliverables for your business
  • Identify your main target audiences and how they can be reached in the most effective manner
  • Benchmark against 1 -2 of your key competitors in context of their online promotion efforts
  • Suggest a budget and expected results.

Our Process

1) Initial discussion

We start by having a discussion about your business, the objectives you wish to achieve through digital marketing, what you may have tried so far and how we may or may not be able to help you. The key purpose of this discussion is to evaluate, if we can engage into a win-win situation

initial discussion

2) Marketing opportunities analysis

After our initial discussion, we will do our marketing opportunity analysis for your business. After the analysis , we’ll put together a digital marketing plan , that maximizes all the opportunities we see for growth of your business. The plan will also list out costs specific Key performance indicators.

marketing opportunity analysis

3) Digital Marketing Plan discussion

After having shared with you the initial Digital Marketing plan and after you have reviewed it, we’ll get into a discussion with you to fine tune it as per your budgets and expectations of results. All queries / clarifications regarding this plan will be addressed so as to come up with the final plan.


4) Execution of Plan

We will start to work on execution of the plan. This will involve making the campaigns, creatives, the digital funnels required to achieve the goals. Our execution teams get engaged at this stage with a focus on some early wins along with setting up for scalable and long-term goals.

execution of the plan

5) Optimization

Optimization is an integral part of any digital campaign. As the campaign gets underway, we get lots of data points using which may make small changes to the campaigns to ensure that the client gets the maximum bang for their buck. Our execution team will continually monitor the results and use this data to get you more wins.


6) Reporting

One of the key advantages of Digital marketing over traditional marketing is the results are more measurable and quantifiable.We will measure, analyse and provide the results of the execution of plan in form of comprehensible reports on a periodic basis.

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