Facebook Marketing


What is Facebook advertising?

As of the first quarter of  2018, Facebook has 2.19 billion “active” users a month. That’s huge ! Chances are high that the people to whom you want to communicate your marketing message are in there somewhere

Over the last couple of decades, Facebook has morphed from a simple social platform that connects college students to a complete social environment where people connect with each other to share memories, exchange views , read news and even buy stuff.

The average time spent by users everyday on Facebook has gone up many times over in the last decade. Look around you and you will see people spending lots of time on their mobile phones and a lot of this is using social media apps like Facebook.  As a business owner, you should be aware that that all of the data , willingly shared on this network can be mined in order to create highly targeted marketing opportunities. The Facebook ad platform allows businesses to pull information from the online activities of billions of users using the platform to so you can create  segmented groups of people who may be interested in a product or service you are offering.

Just to understand this a little better, here are just a few examples of  some parameters based on which you can create targeted Facebook campaigns.

Demographics :  Age / Gender / Location / Education levels
Personal Interests : Golf, Fishing, Reading, Tennis , Software development, etc
“Liked” Posts and Pages
Phone Numbers
Email Addresses
Interest in your products : Visited specific pages of your website
Person-to-Person Connections
Reported Relationship Status

Facebook is an important tool in your advertising arsenal if you are reaching out to the younger population.

What Facebook Advertising services do we offer?

  • Facebook marketing strategy & campaign planning
  • Industry and competitor analysis
  • On-going campaign tracking and optimization
  • Discovery of new market opportunities for business scalability
  • ROI measurement & campaign progress reporting

Our Process

1) Initial discussion

We start by having a discussion about your business, the objectives you wish to achieve through digital marketing, what you may have tried so far and how we may or may not be able to help you. The key purpose of this discussion is to evaluate, if we can engage into a win-win situation

initial discussion

2) Marketing opportunities analysis

After our initial discussion, we will do our marketing opportunity analysis for your business. After the analysis , we’ll put together a digital marketing plan , that maximizes all the opportunities we see for growth of your business. The plan will also list out costs specific Key performance indicators.

marketing opportunity analysis

3) Digital Marketing Plan discussion

After having shared with you the initial Digital Marketing plan and after you have reviewed it, we’ll get into a discussion with you to fine tune it as per your budgets and expectations of results. All queries / clarifications regarding this plan will be addressed so as to come up with the final plan.


4) Execution of Plan

We will start to work on execution of the plan. This will involve making the campaigns, creatives, the digital funnels required to achieve the goals. Our execution teams get engaged at this stage with a focus on some early wins along with setting up for scalable and long-term goals.

execution of the plan

5) Optimization

Optimization is an integral part of any digital campaign. As the campaign gets underway, we get lots of data points using which may make small changes to the campaigns to ensure that the client gets the maximum bang for their buck. Our execution team will continually monitor the results and use this data to get you more wins.


6) Reporting

One of the key advantages of Digital marketing over traditional marketing is the results are more measurable and quantifiable.We will measure, analyse and provide the results of the execution of plan in form of comprehensible reports on a periodic basis.

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