Linkedin is the largest professional networking platform. It has almost 500+ million users. You can think of LinkedIn as structured database of resumes of all these people. Now , Imagine if you wished to reach out to the Marketing director of all companies in New york , who have an employee strength of more than 500 people and who are in the Financial services industry, you could reach them via LinkedIn advertising.
LinkedIn works great for both B2C and B2B business but it has no parallel for B2B business. With it’s exceptional targeting capabilities it is very popular among B2B marketers. You can create multiple types of ads on LinkedIn, including image, text and video ads.
We help you create LinkedIn marketing campaigns that reach the right target audience.
What Facebook Advertising services do we offer?
- LinkedIn marketing strategy & campaign planning
- LinkedIn campaign and digital funnel creation
- On-going campaign tracking and optimization
- Discovery of new market opportunities for business scalability
- ROI measurement & campaign progress reporting
1) Initial discussion
We start by having a discussion about your business, the objectives you wish to achieve through digital marketing, what you may have tried so far and how we may or may not be able to help you. The key purpose of this discussion is to evaluate, if we can engage into a win-win situation
2) Marketing opportunities analysis
After our initial discussion, we will do our marketing opportunity analysis for your business. After the analysis , we’ll put together a digital marketing plan , that maximizes all the opportunities we see for growth of your business. The plan will also list out costs specific Key performance indicators.
3) Digital Marketing Plan discussion
After having shared with you the initial Digital Marketing plan and after you have reviewed it, we’ll get into a discussion with you to fine tune it as per your budgets and expectations of results. All queries / clarifications regarding this plan will be addressed so as to come up with the final plan.
4) Execution of Plan
We will start to work on execution of the plan. This will involve making the campaigns, creatives, the digital funnels required to achieve the goals. Our execution teams get engaged at this stage with a focus on some early wins along with setting up for scalable and long-term goals.
Optimization is an integral part of any digital campaign. As the campaign gets underway, we get lots of data points using which may make small changes to the campaigns to ensure that the client gets the maximum bang for their buck. Our execution team will continually monitor the results and use this data to get you more wins.
One of the key advantages of Digital marketing over traditional marketing is the results are more measurable and quantifiable.We will measure, analyse and provide the results of the execution of plan in form of comprehensible reports on a periodic basis.