What is SEO?
In the simplest of terms, SEO or Search Engine Optimization is the process by which you ensure that when someone searches for information related to your products and services, your website shows up in the search results.
As simple as it may sound, it’s not a simple process to execute. Why ? The first page of a search engine like Google by default has only 10 entries and you have seen that, typically for almost every search result, Google has hundreds or sometimes thousands of results to choose from for showing on the first page. So, how does it choose the most relevant ones, without being unfair ?
SEO’s practices have evolved over the last decade and they are continuously changing, which makes it challenging to implement. Today’s SEO is not only about just about which and how many keywords you have on your website, or about creating artificial backlinks from high authority websites only, it’s as much about delivering content that search engines want to reward and that customers like. The content should create engagement and ultimately drive real measurable growth down for the company.
What SEO services do we offer?
- In depth keyword research for your business
- Industry and competitor analysis
- SEO Campaign execution & Management
- On-going SEO plan tracking
- ROI measurement & progress reporting
- Detailed Site Audit
- Link Profile Audit