What is SEO?
In the simplest of terms, SEO or Search Engine Optimization is the process by which you ensure that when someone searches for information related to your products and services, your website shows up in the search results.
As simple as it may sound, it’s not a simple process to execute. Why ? The first page of a search engine like Google by default has only 10 entries and you have seen that, typically for almost every search result, Google has hundreds or sometimes thousands of results to choose from for showing on the first page. So, how does it choose the most relevant ones, without being unfair ?
SEO’s practices have evolved over the last decade and they are continuously changing, which makes it challenging to implement. Today’s SEO is not only about just about which and how many keywords you have on your website, or about creating artificial backlinks from high authority websites only, it’s as much about delivering content that search engines want to reward and that customers like. The content should create engagement and ultimately drive real measurable growth down for the company.
What SEO services do we offer?
- In depth keyword research for your business
- Industry and competitor analysis
- SEO Campaign execution & Management
- On-going SEO plan tracking
- ROI measurement & progress reporting
- Detailed Site Audit
- Link Profile Audit
1) Initial discussion
We start by having a discussion about your business, the objectives you wish to achieve through digital marketing, what you may have tried so far and how we may or may not be able to help you. The key purpose of this discussion is to evaluate, if we can engage into a win-win situation
2) Marketing opportunities analysis
After our initial discussion, we will do our marketing opportunity analysis for your business. After the analysis , we’ll put together a digital marketing plan , that maximizes all the opportunities we see for growth of your business. The plan will also list out costs specific Key performance indicators.
3) Digital Marketing Plan discussion
After having shared with you the initial Digital Marketing plan and after you have reviewed it, we’ll get into a discussion with you to fine tune it as per your budgets and expectations of results. All queries / clarifications regarding this plan will be addressed so as to come up with the final plan.
4) Execution of Plan
We will start to work on execution of the plan. This will involve making the campaigns, creatives, the digital funnels required to achieve the goals. Our execution teams get engaged at this stage with a focus on some early wins along with setting up for scalable and long-term goals.
Optimization is an integral part of any digital campaign. As the campaign gets underway, we get lots of data points using which may make small changes to the campaigns to ensure that the client gets the maximum bang for their buck. Our execution team will continually monitor the results and use this data to get you more wins.
One of the key advantages of Digital marketing over traditional marketing is the results are more measurable and quantifiable.We will measure, analyse and provide the results of the execution of plan in form of comprehensible reports on a periodic basis.