What is Video Advertising?
They say, an image is worth a thousand words. So, how much is 30 images per second worth?
Video is one of the most engaging medium. While traditional Pay per click advertising offers exciting opportunities, adding to video advertising gives your brand a high recall and some exciting demand generation possibilities.
People now watch almost one billion hours of video everyday and most businesses have video advertising is one of the key channels to reach out to their target audience
Video advertising can effectively be used for many different goals, including launching a new product, establishing credibility by providing knowledge based videos and creating demand.
Reach Your Customers with the Right Message. Video advertising also presents a wide range of targeting options based on keywords, search queries , interests, demographics, etc.
We help you customize your video advertisements based on the users you’re trying to reach and how you’re trying to reach them.
What Video Advertising services do we offer?
- Video marketing strategy & campaign planning
- Industry and competitor analysis
- On-going campaign tracking and optimization
- Discovery of new market opportunities for business scalability
- ROI measurement & campaign progress reporting
1) Initial discussion
We start by having a discussion about your business, the objectives you wish to achieve through digital marketing, what you may have tried so far and how we may or may not be able to help you. The key purpose of this discussion is to evaluate, if we can engage into a win-win situation
2) Marketing opportunities analysis
After our initial discussion, we will do our marketing opportunity analysis for your business. After the analysis , we’ll put together a digital marketing plan , that maximizes all the opportunities we see for growth of your business. The plan will also list out costs specific Key performance indicators.
3) Digital Marketing Plan discussion
After having shared with you the initial Digital Marketing plan and after you have reviewed it, we’ll get into a discussion with you to fine tune it as per your budgets and expectations of results. All queries / clarifications regarding this plan will be addressed so as to come up with the final plan.
4) Execution of Plan
We will start to work on execution of the plan. This will involve making the campaigns, creatives, the digital funnels required to achieve the goals. Our execution teams get engaged at this stage with a focus on some early wins along with setting up for scalable and long-term goals.
Optimization is an integral part of any digital campaign. As the campaign gets underway, we get lots of data points using which may make small changes to the campaigns to ensure that the client gets the maximum bang for their buck. Our execution team will continually monitor the results and use this data to get you more wins.
One of the key advantages of Digital marketing over traditional marketing is the results are more measurable and quantifiable.We will measure, analyse and provide the results of the execution of plan in form of comprehensible reports on a periodic basis.