A Billion People Gets Featured on Design Rush

We are excited to share good news ! A Billion People, your trusted digital marketing agency, has been recognized by the prestigious Design Rush marketplace as a premiere digital marketing service provider. For those, who are not familiar with Design Rush, it is a B2B marketplace that connects brands with professional full-service agencies, web design […]

digital markting plans

Digital Markting Plans

Digital marketing plans are strategic blueprints designed to achieve specific online marketing goals through carefully selected channels such as social media, search engines, email, and websites. A robust digital marketing plan starts with setting clear, measurable objectives (such as increasing website traffic, boosting brand awareness, or driving sales) and identifies the target audience with precision. It then outlines the tactics and tools to be used—for instance, SEO to improve search engine ranking, content marketing to engage and inform potential customers, PPC campaigns for immediate traffic, social media marketing to build community and brand loyalty, and email marketing for direct outreach. Effective digital marketing plans also include a budget allocation, a timeline for execution, and key performance indicators (KPIs) for evaluating success and making data-driven adjustments. This strategic approach ensures efforts are focused, resources are efficiently used, and goals are achievable within a set timeframe.

Facebook Vs Google

Facebook and Google stand as two titans in the digital advertising world, each offering unique advantages for marketers. Google, with its vast search engine capabilities, excels in capturing intent-based searches, allowing advertisers to target users actively seeking specific information, products, or services. This makes Google Ads highly effective for direct response marketing. On the other […]

Types of Facebook ad objective

Facebook ads are designed around three broad categories of objectives to align with different stages of the marketing funnel: Awareness, Consideration, and Conversion. Awareness objectives are meant to generate interest in your product or service; they include Brand Awareness, which increases familiarity with your brand, and Reach, which maximizes the number of people who see your ad. Consideration objectives aim to get people to start thinking about your business and look for more information; they cover Traffic (to drive people to a destination such as a website), Engagement (to increase likes, shares, comments, or event responses), App Installs, Video Views, Lead Generation (to collect leads for your business), and Messages (to encourage conversations through Facebook Messenger). Conversion objectives are designed to encourage people interested in your business to purchase or use your product or service; they include Conversions (to encourage actions on your website, app, or in Messenger), Catalog Sales (to connect your Facebook ads to your product catalog), and Store Traffic (to drive visits to physical stores). Each objective supports different ad formats and targeting options to help you achieve your specific marketing goals.

The Rise of Direct-to-consumer brands and how to do it the right way

Consumer product manufacturers invest a lot of resources and spend a vast amount of money to establish a brand. The process starts with the design, developing prototypes, testing, production, and eventually marketing, as well as the distribution of products. However, manufacturers are very much limited in accessing the consumers directly in the traditional landscape of […]

Medical Practice in the Digital Age

As we continue living in a world that is majorly driven by digits, artificial intelligence (AI) facilities surging, and a socio-economic system that is relentlessly growing in a computerized bubble, our choices and priorities have changed. In this ever-growing digital pocket, we are connected in a network that is becoming deeper and convoluted with every […]

LinkedIn For Doctors

Within a few clicks, one can look for a doctor on LinkedIn and book an appointment. When a patient searches for a doctor on the internet, the first thing the patient will likely see is the LinkedIn profile of the doctor which always remains on the top rank.  That is why if you are a […]

How Digital Marketing is Helping Companies to Survive COVID-19 ?

Amid the chaos caused due to the infectious Coronavirus, companies all around the world are looking for digital space and digital strategies for sustainability thereafter. Businesses will be more dependent than ever on digital practices. In the days to come, the strategic practices of a company to establish its space in the digital economy is […]

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