Within a few clicks, one can look for a doctor on LinkedIn and book an appointment. When a patient searches for a doctor on the internet, the first thing the patient will likely see is the LinkedIn profile of the doctor which always remains on the top rank.
That is why if you are a certified doctor, then you must create your LinkedIn profile and add information like your service, fee, working hours and so on.
It doesn’t matter how good your services are or how satisfied your patients are. If you do not have an online presence, then people won’t know about you.
Why is having a LinkedIn profile for doctors important?
If you do not have a LinkedIn profile, patients will not even be aware that you exist and offer medical services. A patient can get medical services from a doctor who is across the globe.
Various doctors are using LinkedIn as a platform to promote themselves and showcase their services. You must attract patients with your creativity as the competition is very tough and you may lose to other doctors. Some doctors are using multiple social media platforms to promote themselves.
If a patient finds your services promising, then the patient will even fly across the ocean just to get your services. Such is the power of social media and you must not miss this opportunity.
How to use LinkedIn profile to get more exposure?
Here are 5 tips that you can use to get the most from your Linkedin profile:
• Write attractive headlines:
Having an attractive headline is very important as it is the first thing that one will see when viewing your profile. Avoid using complex medical terms as it can get very confusing for people who don’t know anything about medical terms.
Just use simple words that are easily understandable so that people can know exactly what you are offering to them. Try to be as simple as possible so that anyone can interpret its meaning easily.
• Add your specialities in your cover photo:
You can add all of your specialities into your cover photo. Not only will it save a lot of time, but also will help the viewer to get a rough idea about your specialities and services at a glance right away.
Try to be as professional as possible and include only the services that you provide. It is one of the first things that the viewer will see and you don’t want to mess it up. The more specific you are the better. If possible, hire a professional graphics designer to help you create your cover photo.
• Get reviews from other professional doctors:
It’s always a good practise asking others about their experience. You can learn from it and make sure that you don’t make the same mistakes they did. You may have several colleagues who also have set up their profile on LinkedIn.
You can ask them about their experience and find out things you can do better than them. Don’t forget to share your experience with others as well as growing together is better than being alone.
• Join various professional groups:
Joining other professional groups is the best practise if you want to learn more and get more experience. You can join up to 50 groups on LinkedIn and can also message every group member personally free of cost.
This can help you interact with other users and exchange knowledge. Based on your speciality as a doctor, you can find several good LinkedIn groups for you to join. Of course, it will take a huge amount of time for you to search these groups and sometimes, you may end up getting minimal help from others.
But you must keep trying and learn more about showcasing your services better to attract new patients in your line of services.
• Share advice on your LinkedIn profile as posts:
Once you have set up your LinkedIn profile, you should regularly keep posting. Based on your speciality, you can post guides, advice, or even information about health problems. This helps you to engage with the users and can even interact with them.
Amid this COVID-19 situation, a lot of people were looking for guidance from doctors. You can also help people by guiding and advising them to stay safe. The more you interact, the more patients you get.
Sending regular posts on your LinkedIn profile should not take much time and can greatly help your viewers. Without doing anything, you can do some good for the community and gain more followers as well.
Within a few clicks, one can look for a doctor on LinkedIn and book an appointment. When a patient searches for a doctor on the internet, the first thing the patient will likely see is the LinkedIn profile of the doctor which always remains on the top rank.
That is why if you are a certified doctor, then you must create your LinkedIn profile and add information like your service, fee, working hours and so on.
It doesn’t matter how good your services are or how satisfied your patients are. If you do not have an online presence, then people won’t know about you.
Why is having a LinkedIn profile for doctors important?
If you do not have a LinkedIn profile, patients will not even be aware that you exist and offer medical services. A patient can get medical services from a doctor who is across the globe.
Various doctors are using LinkedIn as a platform to promote themselves and showcase their services. You must attract patients with your creativity as the competition is very tough and you may lose to other doctors. Some doctors are using multiple social media platforms to promote themselves.
If a patient finds your services promising, then the patient will even fly across the ocean just to get your services. Such is the power of social media and you must not miss this opportunity.
How to use LinkedIn profile to get more exposure?
Here are 5 tips that you can use to get the most from your Linkedin profile:
• Write attractive headlines:
Having an attractive headline is very important as it is the first thing that one will see when viewing your profile. Avoid using complex medical terms as it can get very confusing for people who don’t know anything about medical terms.
Just use simple words that are easily understandable so that people can know exactly what you are offering to them. Try to be as simple as possible so that anyone can interpret its meaning easily.
• Add your specialities in your cover photo:
You can add all of your specialities into your cover photo. Not only will it save a lot of time, but also will help the viewer to get a rough idea about your specialities and services at a glance right away.
Try to be as professional as possible and include only the services that you provide. It is one of the first things that the viewer will see and you don’t want to mess it up. The more specific you are the better. If possible, hire a professional graphics designer to help you create your cover photo.
• Get reviews from other professional doctors:
It’s always a good practise asking others about their experience. You can learn from it and make sure that you don’t make the same mistakes they did. You may have several colleagues who also have set up their profile on LinkedIn.
You can ask them about their experience and find out things you can do better than them. Don’t forget to share your experience with others as well as growing together is better than being alone.
• Join various professional groups:
Joining other professional groups is the best practise if you want to learn more and get more experience. You can join up to 50 groups on LinkedIn and can also message every group member personally free of cost.
This can help you interact with other users and exchange knowledge. Based on your speciality as a doctor, you can find several good LinkedIn groups for you to join. Of course, it will take a huge amount of time for you to search these groups and sometimes, you may end up getting minimal help from others.
But you must keep trying and learn more about showcasing your services better to attract new patients in your line of services.
• Share advice on your LinkedIn profile as posts:
Once you have set up your LinkedIn profile, you should regularly keep posting. Based on your speciality, you can post guides, advice, or even information about health problems. This helps you to engage with the users and can even interact with them.
Amid this COVID-19 situation, a lot of people were looking for guidance from doctors. You can also help people by guiding and advising them to stay safe. The more you interact, the more patients you get.
Sending regular posts on your LinkedIn profile should not take much time and can greatly help your viewers. Without doing anything, you can do some good for the community and gain more followers as well.
