Google Search Ads ROI Calculator

Google Search Ads ROI Estimator

Estimate how hard your ad budget can work.

Adjust your search ad spend, CPC, conversion rate, and average order value to estimate clicks, conversions, revenue, ROAS, and ROI.

₹100,000
₹50
3.0%

Use the percentage of paid search clicks that become orders or qualified leads with a known value.

₹5,000

Estimated ROI

200%

For every ₹1 spent, estimated revenue is ₹3.00.

Estimated clicks

2,000

Estimated conversions

60

Estimated revenue

₹300,000

Estimated ROAS

3.00x

With a ₹100,000 budget at ₹50 CPC, you could estimate 2,000 clicks and 60 conversions.

Formula: clicks = budget / CPC; conversions = clicks x conversion rate; revenue = conversions x average order value; ROI = (revenue - budget) / budget.

How this ROI calculator works

This tool turns four practical Google Search Ads estimates into a simple revenue and ROI forecast. It is meant for planning conversations, quick budget checks, and comparing different CPC or conversion-rate scenarios.

  1. 1

    Enter your ad budget

    Add the amount you plan to spend on Google Search Ads in a month.

  2. 2

    Estimate your CPC

    Use your expected cost per click based on keyword competition or past campaign data.

  3. 3

    Add conversion rate

    Enter the percentage of clicks you expect to turn into orders, enquiries, or qualified leads.

  4. 4

    Add order value

    Use the average revenue generated from each conversion to estimate total return.

  • Clicks = monthly ad budget / CPC
  • Conversions = clicks x conversion rate
  • Revenue = conversions x average order value
  • ROI = (revenue - ad budget) / ad budget

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