Google Search Ads ROI Estimator
Adjust your search ad spend, CPC, conversion rate, and average order value to estimate clicks, conversions, revenue, ROAS, and ROI.
Use the percentage of paid search clicks that become orders or qualified leads with a known value.
Estimated ROI
200%
For every ₹1 spent, estimated revenue is ₹3.00.
Estimated clicks
2,000
Estimated conversions
60
Estimated revenue
₹300,000
Estimated ROAS
3.00x
Formula: clicks = budget / CPC; conversions = clicks x conversion rate; revenue = conversions x average order value; ROI = (revenue - budget) / budget.
This tool turns four practical Google Search Ads estimates into a simple revenue and ROI forecast. It is meant for planning conversations, quick budget checks, and comparing different CPC or conversion-rate scenarios.
Add the amount you plan to spend on Google Search Ads in a month.
Use your expected cost per click based on keyword competition or past campaign data.
Enter the percentage of clicks you expect to turn into orders, enquiries, or qualified leads.
Use the average revenue generated from each conversion to estimate total return.
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