Assumptions Used

• The revenue entered is the current average monthly revenue before expenses.
• The suggested budget is a planning estimate, not a guaranteed performance forecast.
• Established businesses can usually start with a lower percentage of revenue.
• Growing, new, or relaunching businesses need a higher allocation to build visibility and demand.
• The final budget should also consider profit margins, sales cycle, competition, geography, and conversion rates.

How the Calculation Works

1. The tool starts with a base marketing percentage based on the selected business goal.
2. It then adds a small adjustment for the selected business stage.
3. The final percentage is multiplied by monthly revenue to calculate the suggested monthly budget.
4. A recommended range is shown at 10% below and 10% above the suggested budget.
5. The budget is split into paid media, organic growth, and creative or optimization work.

Goal-Based Base Percentages

• Maintain: 5% of monthly revenue
• Steady Growth: 8% of monthly revenue
• Aggressive Growth: 12% of monthly revenue
• Launch Push: 15% of monthly revenue

Budget Allocation Used

• 55% for paid media and lead generation
• 25% for SEO, content, and organic growth
• 20% for creative, tracking, testing, and optimization